Navigating the future of real estate with vision and purpose
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Huttons Asia, Singapore’s largest private real estate agency, celebrated its 20th anniversary last year, and under the leadership of CEO Mark Yip since November 2020, it has embraced a more accessible and inclusive corporate culture. With a focus on increasing productivity, expanding revenue streams, and enhancing corporate leadership responsibility, Huttons Asia is evolving to meet the changing demands of the real estate market.
One of the key initiatives introduced by CEO Mark Yip is fostering a culture of “reachable help” within the organization. Agents at Huttons Asia can now easily contact department heads and senior managers for assistance, recognizing that timely support is vital in the real estate agency business. This approach aims to break down communication barriers and create a collaborative and conducive environment where agents can thrive.
Huttons Asia manages a diverse team of nearly 5,400 professional salespersons, including young, tech-savvy rookies, experienced seniors, and seasoned veterans. CEO Yip emphasizes the importance of upskilling agents and equipping them with the knowledge required to excel in various market segments. The agency’s commitment to continuous education and the use of the latest tech tools has earned it recognition, ranking first in the real estate agencies category for “Singapore’s Best Customer Service 2023/24” by The Straits Times.
In 2020, Huttons Asia merged with Savills Residential, expanding its residential project sales business and onboarding over 400 agents from Savills Residential. This merger has strengthened the agency’s position, particularly in the resale market. Huttons Asia also aims to increase its market share in the new project market to at least 25% by 2024.
As part of its growth strategy, the agency is embracing corporate leadership responsibility, with young leaders and department heads playing a significant role. Huttons Asia has engaged the Institute for Adult Learning (IAL) to enhance its skills framework and training programs, aligning them with the Council for Estate Agencies’s (CEA) Continuing Professional Development ecosystem.
Beyond work, Huttons Asia places importance on corporate welfare collaborations, sports activities, and community engagement events throughout the year. The agency actively participates in charitable initiatives, including raising funds for organizations like the Children’s Cancer Foundation and supporting environmental and social causes.
CEO Mark Yip’s vision for Huttons Asia includes expanding its agent force, increasing overall productivity, and keeping pace with consumer expectations and technology. With strategic focuses on education, diversity, and corporate responsibility, Huttons Asia is poised to thrive in the ever-evolving real estate industry.