Over 78% of the 275 units in Blossoms by the Park are sold

Blossoms by Blossoms by the Park was among the recent launches that was notable this year for various reasons. This developer of the private condominium with 275 units was able to go ahead with its planned launch on the 29th of April despite the strictest collection of property cooling measures announced by the federal government two days before.

“It would not have made a difference if I’d delayed the launch for another month,” Lim Yew Soon Director of Management at EL Development, commented at the time.

SORA launch price for collective sale reached S$260 million or an estimated land rate of S$1.023 per square foot per plot ratio (psf ppr).

Based on the attendance during the two weeks of private previews in the gallery of sales for the project, Lim reckoned most buyers will come from Singaporeans and first-time home buyers and are not affected by the cooling measures. The strategy paid off, with approximately 200 out of 275 apartments that comprise the condo that is private at one-north bought the day after launch with an average of $2,423 per square foot. The project has been more than the 78% sold so far.

Blossoms by the Park has been recognized as a multi-award recipient during The EdgeProp Singapore Excellence Awards (EPEA) 2023. The project has been awarded distinctions to recognize Design and Innovation Excellence and the overall Top Development award for a project currently under development in the Central region.

The 27-storey Blossoms by the Park has a mix of one-bedroom-plus-study to four-bedroom, with sizes ranging from 549 sq ft to 1,507 sq ft. The apartments range from the 27th to the 26th floors, and have commercial space comprising four strata-titled units located on the top level, as well as two floors of underground parking.

The property is located at Slim Barracks Rise in one-north, which is a 200ha development developed by JTC Corp, with the masterplan conceived by Zaha Hadid Architects. One-north is targeted at companies from the Infocomm and media, as well as the biomedical, tech, and research and development fields. It embodies a 24/7 work-live-play-learn lifestyle and a healthy environment. One-north is also close to research and educational institutes like The National University of Singapore (NUS), Insead, Singapore Institute of Technology and the Singapore Science Parks.

Overcoming design challenges
A part of JTC city design standards for One-North Park is that the line between public and private spaces is not fenced. Blossoms by one-north Park includes a main street that runs throughout the site which provides a route for the nearby one-north Park next door and the Buona Vista MRT Interchange Station (for the Circle and East-West Lines).

ADDP Architects worked closely with the landscape designer Ecoplan Asia to create seamless connection to ecoplanasia to create seamless connectivity from the site up to the Park and MRT station. The street is constructed as a public space that is landscaped, featuring walkways with terraces with feature walls, as well as glass canopy.

These four units located on the ground floor of the building were placed towards the highway.

“That was a huge design issue,” says Tang Kok Thye who is associate partner at ADDP Architects, the design architect of Blossoms by the Park. Tang is on the EdgeProp Excellence Awards 2023 the judging panel.

“It’s similar to fitting the final piece of the puzzle of the one-north masterplan,” claims Tang.

EL Development will also upgrade the one-north Park with new play equipment and facilities including a 20m slide. The future residents of Blossoms By the Park are able enter the park via an access gate on the side, having access to these facilities on top of their development’s private facilities.

“The method in which it was integrated into the public park as well as the walkway that has retail units that front it was a breakthrough and thought-through regarding traffic flows as well as increasing foot traffic to retail units” Says Dr Sky Seah who is the an academic instructor and senior lecturer in the Department of Real Estate, NUS Business School, National University of Singapore (NUS) and a member of the panel that decides on the EdgeProp Excellence Awards 2023.

Seah states: “If they can find the right company to curate the right mix of tenants that will result in an enduring retail brand for the neighborhood.”

The gallery of sales stands out
The gallery for sales was also notable with regard to design and creativity. EL Development had taken over the sales gallery previously owned by the One-North Eden. One-North Eden, a 165-unit development, is part of a joint venture of Hong Leong Holdings and Mitsui Fudosan. It was launched in April 2021. the project was sold out in March 2022 for an average cost of $1,965 per sq ft.

Design firm SuMisura designed the interiors for the showflats and sales gallery from One-North Eden. EL Development engaged SuMisura to create Blossoms by the park’s sales gallery as well as showflats.

“I was the natural choice since I’m already familiar with the origins of SuMisura’s sales gallery” states Angela Lim, director and co-founder of SuMisura. Lim is also on the panel that will decide the upcoming EdgeProp Singapore Excellence Awards.

Lim believes that the attraction of the display units located at Blossoms in the Park is not in its extravagantness but the space-planning and personalisation. “It allows home buyers to envision what they could do with the area,” she adds.

PPVC construction
The principal contractor for Blossoms at the Park is Evan Lim & Co, who will use an Prefabricated Prefinished Volumetric Construction (PPVC) method. In the case of PPVC they will be built in concrete modules using columns, beams, and slabs at a factory located off-site.

Drones are utilized to monitor progress of construction as well as to inspect the quality of work or other problems in areas which aren’t easily accessible after the scaffolding and temporary access has been removed, for instance that of the roofing structure.

The homes will come with induction or gas smart hobs for the kitchen, that can be controlled through the mobile app. They also come with mobile-compatible digital locks that enable homeowners to give access remotely using PIN codes as well as Bluetooth keys.

Attractive location
The project is expected to be completion in December 2026. Due to the location, Blossoms by the Park attracted two types of home buyers Investors who plan to rent their properties to people who work in one-norths, and owner-occupiers who are looking to relocate near their work place.

Multinational corporations based within one region includes Google, GSK, P&G and Shell. Other notable companies that are headquartered in one-north are Grab Razor and Razor.

Apart from tertiary schools, other schools within one-north include Fairfield Methodist Primary and Secondary, Anglo Chinese Independent School and international schools like Tanglin Trust School and Dover Court International School.